Sinqlo didn’t start as a software idea. It started inside iFRAME Design Studio that spends its days doing branding work for real clients, logos, identity systems, the whole package.
And every single project ended the same way: a zip file.
A client would ask for “the logo, but white this time,” and someone at the studio would dig through folders named final, final_v2, and final_ACTUAL, re-export formats that had already been exported a dozen times before, zip it all up, and send it off, knowing full well that the moment the brand colors changed, that zip file would be obsolete and someone would have to do it all over again.
We tried Dropbox folders. We tried shared drives. We tried just being more organized. None of it fixed the actual problem: a logo package is a snapshot, and brands don’t stay still.
That’s not design work. That’s admin work disguised as design work and it was eating hours every single week that should have gone into the work iFRAME’s clients were actually paying for.
So the studio built the thing it wished existed: one Smart Link per brand, a single, permanent URL that holds every logo format and variation a client will ever need. Update your colors or upload a new variation, and the link updates with it. No re-sending. No version confusion. No more “is this the latest one?”
What started as an internal fix for iFRAME’s own workflow became Sinqlo, because if a working design studio was losing hours a week to zip files, every other designer probably was too.
What we believe
Designers shouldn’t have to manage files like an IT department. Your time belongs in the work that actually requires your judgment, not repackaging the same logo into PNG, SVG, and WebP for the fifth time this month.
A brand kit should update itself. If you change your logo, everyone who has the link should see the change instantly. That’s not a nice-to-have. That’s how brand delivery should have worked from the start.
Pricing should match how teams actually work. We charge per brand, not per seat, so adding a teammate never costs you more, and agencies aren’t penalized for collaborating.
What we built
Sinqlo is brand management software centered on the Smart Link: upload your logo once, and we handle the rest, automatic color extraction, format generation and a link that never goes stale. It plugs into the tools you already use, including Figma, Notion, Slack, and Google Drive, and it’s built to work just as well for a solo freelancer as it is for a growing agency.
Who we built it for
We’re designing Sinqlo primarily for freelance and design studio / agencies who need a faster, more professional way to hand off brand assets and for the agencies and studios scaling that same workflow across multiple clients and teammates. Web developers and startup founders use Sinqlo too, pulling brand data directly into their projects instead of hunting down the latest files by hand.
Where we’re headed
We’re early and we’re building in the open, shipping features based on what designers actually ask for, not what looks good on a roadmap slide. If you’ve ever resent a logo file you’ve already sent five times before, you’re exactly who we built this for.